Homepage Hero | Pout Hero Sugar Cookie | Image File | Desktop
Homepage Hero | Pout Hero Sugar Cookie | Image File | Desktop
Limited Edition Pout Hero™ Liquid Balm

NEW HOLIDAY FLAVOR

Get your lips smooth, hydrated, and holiday-ready with the new Vanilla Sugar Cookie flavor.

Homepage Hero | Promise Carrie Madeline | Holiday 2025 | Image File
Homepage Hero | Promise Carrie Madeline | Holiday 2025 | Image File
NEW & LIMITED EDITION

THE SEASON’S MUST-HAVE LIPSTICK

EmpowerMatte™ Lipstick Crayon, now in 3 new radiant matte shades designed to deliver joy.

Homepage Hero | HOLIDAY 25 | LLEM MASCARA | Image File
Homepage Hero | HOLIDAY 25 | LLEM MASCARA | Image File
LIMITED EDITION PACKAGING

DELIVERING JOY with a PINK BOW

Liquid Lash™ Extensions Mascara, now wrapped in a limited edition holiday bow.

Homepage Hero | Cindy Carol | Holiday 1 Launch | Desktop | Holiday Update Image File
Homepage Hero | Cindy Carol | Holiday 1 Launch | Desktop | Holiday Update Image File
Introducing the Season’s NEWEST & Brightest

DELIVERING JOY ALL SEASON

Brilliant Eye Brightener™, now in Fan-Favorite festive shades you'll love.

Homepage Hero | Whitney Charcoal Launch | Image File
Homepage Hero | Whitney Charcoal Launch | Image File
LIQUID LASH™ EXTENSIONS TUBING MASCARA

A SOFT TWIST ON A CULT FAVORITE

Introducing Charcoal: For softer, understated definition

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TO US, CLEAN BEAUTY MEANS CONSCIENTIOUS FORMULAS.
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Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $24
Homepage 50/50 | Makeup [Brow Gel]
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